From Oklahoma to Zurich, we told the stories of five unique sewers—each navigating their own creative process, each celebrating their own version of a “Big Day.” The result? A campaign as personal and diverse as the community it represents.
With creative teams across New York, Zurich, and Berlin, and on-the-ground crews in three countries, #ABigDay was a feat of global collaboration—unified by storytelling, craft, and a common thread of purpose.