A Delicious Rebrand That Tastes Like Purpose

SERVICES

Brand Strategy Visual Identity Digital Design Portfolio Architecture

LOCATION

Switzerland Global

Positioned With Purpose

In collaboration with Blueyou’s leadership, we crafted a positioning built around a simple but powerful mantra: “Serving the Ocean” – signalling their commitment to marine conservation and thriving coastal communities, and their devotion to culinary excellence.

Designed With Taste

Rather than follow the usual codes of sustainable brands, we dove deeper into the world of Blueyou to highlight their deep respect for aquatic life, the role of seafood in shaping ecological progress and how responsible production practices lead to better quality seafood. And most importantly, to represent the brave and rebellious spirit that has driven the organisation for the past 20 years.