A Social Campaign to March Raclette Into the Spotlight

SERVICES

Content Strategy Influencer Activation Social Media OOH & Live Activation

LOCATION

Switzerland

A Cheese Parade That Broke the Feed

The campaign didn’t just announce the burger—it gave it a journey. With real drummers, a handcart, and a mascot-worthy cheesemaker, we created a mobile, musical stunt that made its way through Swiss cities, past global competitors, and across social channels alike.

The Influencer Intern Returns

We handed the mic to Swiss influencer @derpraktikanttv, who brought his signature humour and relatability to the story. His journey from cheese dairy to burger bliss turned branded content into social entertainment—with reach, comments, and saves to match.