Aveato: The business caterer

Client:

Aveato

Company size:

120 employees

Scope of work:

Brand building

Awards:

German Brand Award Special Mention

Excellence in Brand Strategy and Creation: Brand Design - Corporate Brand

aveato is a business caterer for trade fairs, events, offices and lunches. The company, which was founded in 1999 and operates nationwide, is based in Berlin and has more than 20,000 corporate customers. It is characterized by delicious dishes, a wide range of offers and great service.

Foundry was commissioned to reposition the company and completely overhaul the corporate design.

In a joint workshop, the brand essence and the three central brand values of performance, innovation and humanity were developed. This helped us set a direction for a rejuvenated logo that accentuated these qualities. Along with a new, self-confident claim (“aveato. The business caterer.”), we redefined the typography and colour scheme to reflect a high degree of appetizing freshness.

Through fresh product photography and new, hand-drawn icons and illustrations for a wide variety of applications, we infused the brand with elegance and lightness. And then served it fresh on a wide variety of media.

Across various touchpoints – their online shop, website, social media, business stationery, flyers and catalogues, advertising material and giveaways, packaging, employee clothing, the vehicle fleet and outdoor advertising – the new aveato impressed with its aesthetics, style, taste and tasteful pinch of humour.