Branding and Launching a Plant-Based Movement

SERVICES

Brand Strategy Brand Identity Digital Design Integrated Campaign

LOCATION

Switzerland Germany

Four Languages, One Bold Voice

To ensure shelf appeal in a multilingual market, Foundry crafted rhyming headlines that worked in French, German, Italian, and Romansh—showing that creativity can travel across borders when it’s rooted in a strong brand idea.

Instant Recognition Through Consistency

From bold POS displays to branded food trucks and giveaways, we ensured every touchpoint at every retail store, festival, and sampling event was infused with the same playful confidence – making Planted easy to spot, wherever it showed up.

#TastyRevolution

With the launch of the Tasty Revolution, Foundry started the first large, cross-border brand campaign for Planted in Switzerland, and just in time for the market launch of the plant-based meat brand in Germany.