Entering the Swiss market with an award-winning campaign
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Each skin story celebrated a personal moment of care. For the swimmer, her “me time” in the pool wasn’t just about laps — it was where she reconnected with herself. Her story featured Cetaphil PRO Irritation Control, the gentle support her skin trusts most.
The Skinstory Date follows a woman getting ready for her first date — excited, nervous, and full of anticipation. Her ritual begins with Cetaphil Gentle Skin Cleanser — a quiet moment to steady herself and feel at ease in her own skin.
By the end, her smile says it all: confidence, comfort, and something beautifully new.
As the days grow shorter and the air turns crisp, the skin needs a little extra care — and so do we. In this autumn Skinstory, we follow a mother and her young son as they share quiet moments together: first exploring the outdoors, then winding down at home with a warm bath and gentle care.
It’s in these simple rituals that connection happens — touch, warmth, laughter. To protect their skin from the changing seasons, they turn to Cetaphil Moisturizing Lotion — a lightweight yet deeply nourishing formula that keeps skin soft, smooth, and protected all day long.
A story about love, closeness, and the everyday beauty of caring — for each other, and for the skin that protects us.
