Disrupting Healthcare With a Bold New Brand

A holistic wordmark

A custom wordmark that reflects support, guidance, and a sense of balance along the health journey.

Crafted with a minimalist, geometric approach, the logotype combines organic curvature with structural clarity to evoke a feeling of transformation through process. The rounded “O” and “Q” mirror the brand’s circular symbol, reinforcing ideas of wholeness, connection, and flow.

Designed to feel both intelligent and empathetic, the wordmark positions HOLISTIQ as a brand that moves with purpose — grounded, adaptive, and quietly iconic.

Shaping a holistic digital experience

The new design was consistently implemented across Holistiq’s digital platforms, including a revamped website, engaging brand videos, and vibrant social media channels. These elements worked together to convey a sense of peace, well-being, and approachability, inviting users into a serene healing journey.