en | DE
MenuEGO: Bike Theft
Client:
EGO Movement
Scope of work:
Creativity & Campaigning
Awards:
German Brand Award Winner
Excellent Brand: Transport and Mobility
RedDot Award
Design Award
FOUNDRY goes after the bike thief. After arranging a test ride with one of the EGO bikes at our Foundry Inspiring Goods Pop-Up Store, a man named Stefan decided to keep it without paying for it.
Immediately after we reported the theft to the police, we started a guerrilla campaign with the aim to get our e-bike back.
With posters all over the city and a website dedicated to finding Stefan S., we made sure he knew that we weren’t happy. Stefan S. got caught eventually and he definitely won’t be stealing more bikes anytime soon.
Our awards:
Winner
Winner
Special Mention
Gold
Winner
Excellent Brands Fast Moving Consumer Goods
Best of the best
Best of the best Excellence in Brand Strategy and Creation - Brand Impact of the Year
Gold
Excellence in Brand Strategy and Creation - Brand innovation & business models
Winner
Excellence in Brand Strategy and Creation Brand Impact of the Year