EGO: Evolving mobility

FOUNDRY joins EGO Movement, a Swiss brand of e-bikes that combine technology and design, on their mission to change urban mobility into a stylish journey.

Filmed in Rome, EGO Movement’s first campaign video showcases the strength of the e-bike’s engine and its stylish design by featuring a young woman who effortlessly pulls a musician – as he plays the piano – through Rome’s gorgeous city alleys and piazzas.