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SERVICES
Brand Strategy
Brand Positioning
Campaign Development
TV Campaign
OOH
Digital Campaign
PR Amplification
Social Media
Creative Direction
Retail Communication
CATEGORY
Beauty E-commerce
Retail
Consumer Beauty
LOCATION
Germany
Austria
Awards:
German Brand Award
Winner, Brand Strategy of the Year
German Brand Award
Winner, Brand Communication
Germany and Austria
The campaign’s TV spot ran in both Germany and Austria, giving the new platform regional scale from launch. That matters for the case because it shows the work was designed not just as a local brand expression, but as a scalable growth platform for a beauty player with broader European ambition.
Our awards:
Winner
Winner
Special Mention
Gold
Winner
Excellent Brands Fast Moving Consumer Goods
Best of the best
Best of the best Excellence in Brand Strategy and Creation - Brand Impact of the Year
Gold
Excellence in Brand Strategy and Creation - Brand innovation & business models
Winner
Excellence in Brand Strategy and Creation Brand Impact of the Year