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A Hyperlocal Launch for Switzerland’s Local Delivery Challenger

SERVICES

Brand Strategy Brand Identity Integrated Campaign OOH & DOOH Social Media Content

LOCATION

Switzerland

Awards:

German Brand Award Winner

Brand Communication – 360° Campaign 350+ partner restaurants during the expansion phase in 2023 600 partner restaurants by the time Migros announced the shutdown

Foundry helped FoodNow launch as a hyperlocal Swiss delivery challenger—building an award-winning brand and campaign designed to connect neighborhood restaurants with nearby customers.

Hyperlocal by Design
FoodNow was built for the places global delivery platforms tend to overlook. So instead of generic delivery advertising, we created communication that felt rooted in each catchment area—bringing local restaurants and local neighborhoods closer together with a tone that felt immediate, familiar, and distinctly Swiss.

A Swiss Alternative with Real Traction
The brand was designed to help FoodNow compete on more than convenience. Swiss values, fair treatment of restaurants and couriers, local connectedness, and customer-friendly pricing became the backbone of a challenger identity strong enough to earn industry recognition.