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Repositioning an Iconic Global Audio Brand
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Proving the power of sound at Australia’s biggest festival
To bring the campaign into the real world, we created the Mirrorbox—a live installation at Vivid Sydney 2024. Through an audio-visual experience powered by AI, haptic feedback and the Momentum 4 headphones, the installation invited attendees to explore how the power of sound impacts mental well-being and awakens new emotional connections.
Our awards:
Winner
Winner
Special Mention
Gold
Winner
Excellent Brands Fast Moving Consumer Goods
Best of the best
Best of the best Excellence in Brand Strategy and Creation - Brand Impact of the Year
Gold
Excellence in Brand Strategy and Creation - Brand innovation & business models
Winner
Excellence in Brand Strategy and Creation Brand Impact of the Year