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MenuHübscher
Client:
Hübscher Hemden
Scope of work:
Branding
After having established the Gentleman Lounge in the course of our rebranding, we developed the for Salon Evenings concept for HÜBSCHER.
Matthäus Hübscher – the host these events – gave insight into the success stories of established gentlemen. These stories were followed up by Matthäus’ tips on how to always walk the path to success in style.
We were lucky enough to get Friedrich Liechtenstein, a well-known German singer, actor and author, to co-host the first ever salon evening at the Gentleman Lounge. Liechtenstein gained popularity for performing the popular song “Supergeil” for EDEKA (16 million views on YouTube) and was subsequently voted “Gentleman of the Year (2014)” by Music Express magazine.
Our awards:
Winner
Winner
Special Mention
Gold
Winner
Excellent Brands Fast Moving Consumer Goods
Best of the best
Best of the best Excellence in Brand Strategy and Creation - Brand Impact of the Year
Gold
Excellence in Brand Strategy and Creation - Brand innovation & business models
Winner
Excellence in Brand Strategy and Creation Brand Impact of the Year