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Launching the World’s Most Private Search Engine in Germany
SERVICES
Brand Strategy
Integrated Campaign
OOH & DOOH
Digital Content
Media Planning & Buying
CATEGORY
Tech & Innovation
Privacy & Cybersecurity
Search Engines
LOCATION
Germany
Pixelated Portraits, Unfiltered Headlines
We created a striking visual language of anonymised portraits—blurring the line between privacy and personality. Each image was paired with headlines that dared users to search for what they really want.
Beyond the Browser
From guerrilla wheat-paste posters to a custom Instagram filter, the campaign extended privacy into every corner of culture—offline, online, even in your headphones via Spotify and radio.
Our awards:
Winner
Winner
Special Mention
Gold
Winner
Excellent Brands Fast Moving Consumer Goods
Best of the best
Best of the best Excellence in Brand Strategy and Creation - Brand Impact of the Year
Gold
Excellence in Brand Strategy and Creation - Brand innovation & business models
Winner
Excellence in Brand Strategy and Creation Brand Impact of the Year