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A Hyperlocal Launch for a Micromobility Giant
SERVICES
Brand Campaign
Creative Direction
OOH Strategy
Film & Photography
Social Media Content
CATEGORY
Mobility & Transport
Tech & Lifestyle
Urban Culture
LOCATION
Germany
Hyperlocal Stories, Citywide Reach
From Kreuzberg to St. Pauli, each poster and video spoke in the local dialect of its neighborhood—turning Lime’s rollout into a celebration of community quirks and urban culture.
A Digital Hub for Rider Stories
Alongside the street-level campaign, we created a campaign microsite that echoed Lime’s hyperlocal, human tone. Designed for speed, clarity, and mobile-first engagement, the site showcased real rider stories, featured custom campaign content by city, and connected directly to Lime’s app—turning curiosity into clicks, and clicks into rides.
Our awards:
Winner
Winner
Special Mention
Gold
Winner
Excellent Brands Fast Moving Consumer Goods
Best of the best
Best of the best Excellence in Brand Strategy and Creation - Brand Impact of the Year
Gold
Excellence in Brand Strategy and Creation - Brand innovation & business models
Winner
Excellence in Brand Strategy and Creation Brand Impact of the Year