Planted
Client:
Company size:
Scope of work:
Awards:
German Brand Award Best of the Best
Excellent Brands: Sustainable Brand of the Year
German Brand Award Winner
Excellence in Brand Strategy and Creation
German Brand Award Gold
Excellence in Brand Strategy and Creation
German Brand Award Silver
Excellent Brands: Sustainable Brand of the Year
ADC Switzerland
Special Mention
The Swiss start-up Planted, founded in 2019, brings plant-based meat made from pea protein, pea fibers, rapeseed oil and water to the market. We were their partner from the very beginning with strategy, positioning, CI, packaging, advertising material and websites. We supported them from the first product launch in Switzerland and when they started to enter new markets. With the help of Foundry they became the amazing brand they are today.
After successful positioning and the parallel development of the corporate design, a clear goal is pursued in terms of product packaging from the start: To be as different as Planted itself.
In this respect, it is only logical that the packaging, with its colorful, varied and contemporary, clearly stands out from others Meat substitutes stand out.
Rhyming, prominently placed headlines on the packaging (for the Swiss market even in all four national languages) playfully and clearly pick up the four brand values of taste, animal welfare, climate protection and health.
Extensive advertising, information and POS material for the Swiss and (since November 2020) the German market draws attention to Planted and its products.
A food truck is designed as well as numerous giveaways and social media posts. In addition, there is the design of the website eatplanted.com.
