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Planted: Foundry starts the #TastyRevolution

Client:

Planted

Company size:

200+ employees

Scope of work:

Strategy Brand / Production Services / Digital / Concept 
Strategy / Retail / Campaign

Awards:

Art Directors Club Award

Special Mention

award

German Brand Award Best of the best

Excellence in Brand Strategy and Creation - Brand Impact of the Year

award

German Brand Award Gold

Excellence in Brand Strategy and Creation - Brand innovation & business models

award

German Brand Award Winner

Excellence in Brand Strategy and Creation - Brand innovation & business models

award

German Brand Award Winner

Excellent Brands Fast Moving Consumer Goods

award

#TastyRevolution

With the #TastyRevolution, Foundry started the first large, cross-border brand campaign for Planted in Switzerland, and just in time for the market launch of the plant-based meat brand in Germany.

Planted Social Media

As with the launch of the brand, the focus here was on communicating the four central Planted values of taste, animal welfare, climate protection and health – packaged in a vibrant and delicious revolution initiated and led by – thanks to Planted – overjoyed “chickens”.

foundry digital agency
foundry digital agency

With slogans like “No chicken. No cry.” and “Hungry for change.”, the campaign spread from Zurich to Berlin, Bern and Freiburg in their distinctly colorful and varied design – in the form of “demonstrations” and accompanied by cameras.

The result was the #TastyRevolution launch film, which was accompanied by a specially produced song.

foundry digital agency

To bring the revolution online, several films, interviews with Planted’s founders and social media posts were also created along with local Swiss trade campaigns, a #TastyRevolution campaign and participation website and the unfurling of a giant banner from the new Planted headquarters in Kemptthal. So tasty!

foundry digital agency

Other projects

Our awards:

Best of the best

Best of the best

Best of the best Excellence in Brand Strategy and Creation - Brand Impact of the Year
Gold

Gold

Excellence in Brand Strategy and Creation - Brand innovation & business models
Winner

Winner

Excellent Brands Fast Moving Consumer Goods
Winner

Winner

Excellence in Brand Strategy and Creation Brand Impact of the Year