With the #TastyRevolution, Foundry started the first large, cross-border brand campaign for Planted in Switzerland, and just in time for the market launch of the plant-based meat brand in Germany.
As with the launch of the brand, the focus here was on communicating the four central Planted values of taste, animal welfare, climate protection and health – packaged in a vibrant and delicious revolution initiated and led by – thanks to Planted – overjoyed “chickens”.
With slogans like “No chicken. No cry.” and “Hungry for change.”, the campaign spread from Zurich to Berlin, Bern and Freiburg in their distinctly colorful and varied design – in the form of “demonstrations” and accompanied by cameras.
The result was the #TastyRevolution launch film, which was accompanied by a specially produced song.
To bring the revolution online, several films, interviews with Planted’s founders and social media posts were also created along with local Swiss trade campaigns, a #TastyRevolution campaign and participation website and the unfurling of a giant banner from the new Planted headquarters in Kemptthal. So tasty!