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A Recruitment Campaign for Berlin’s Solar Future
SERVICES
Employer Branding
Campaign Strategy
Film & Social Content
OOH Activation
CATEGORY
Public Sector Campaign
Urban Development
Renewable Energy
Youth Recruitment
LOCATION
Germany (Berlin)
Real People, Real Purpose
By featuring actual apprentices from Berlin, we grounded the campaign in credibility and local pride. Their voices made the call to action more personal—and more powerful.
Our awards:
Winner
Winner
Special Mention
Gold
Winner
Excellent Brands Fast Moving Consumer Goods
Best of the best
Best of the best Excellence in Brand Strategy and Creation - Brand Impact of the Year
Gold
Excellence in Brand Strategy and Creation - Brand innovation & business models
Winner
Excellence in Brand Strategy and Creation Brand Impact of the Year