Sugru

FOUNDRY brings to life the inspiring story of SUGRU, the remarkable moldable glue that was featured in Time Magazine as one of the 50 best inventions of 2010, with one of the highest performing videos they’ve shared so far in social media.

As part of the launch of SUGRU’S new website, we developed a 04.30-minute-long video that recounts Jane’s (the inventor) personal journey from growing up on a farm in Ireland to an experiment in a prestigious London art school which led to this innovative product.

We also developed another video, designed to demonstrate the vast amount of properties that make this moldable glue a veritable miracle.

The film was not only meant to tell the extraordinary story to consumers – but also to potential investors.

Sugru was eventually acquired by Tesa, a leading manufacturer of adhesive tape solutions.

In order to appeal to a group of DIYers who seek more technical and scientific qualities, we also developed a video designed to demonstrate the vast amount of properties that make this moldable glue a veritable miracle.