How SWISS and Foundry Flew the World to Wengen

SERVICES

Creative Concept Brand Film Immersive Experience 360 Video Production Campaign Development Art Direction Content Production

LOCATION

Switzerland Global

Pioneer in 360, early in culture

In 2016, 360 video was still far from standard brand practice. Trade coverage explicitly said the project set new standards in the genre. That gives the case a clear Foundry angle: working early, using new technology with purpose, and making brand communication feel culturally ahead of its time.

More than a sponsorship

This was not just documentation of an event. It was an early experiment in immersive storytelling that transformed SWISS’s presence at the Lauberhorn from something people could watch into something they could step inside. That shift made the brand’s connection to Switzerland more vivid, contemporary and shareable.