How We Turned a Milan Tram Into an Intercontinental Trip

SERVICES

Experiential Campaign Creative Concept Digital Installation Brand Experience Content Production Art Direction

LOCATION

Milan / Italy

Real Snow, Real Joy, Real-Time Tech

Using Unity 3D and tracking tech, we turned play into connection. Surrounded by real Alpine elements, Londoners immersed themselves in a game that felt both magical and on-brand.

From Chocolate to Chill

Over 3,300 SWISS chocolates, 1,500 beanies, and a flurry of branded gifts turned this into a high-engagement, multi-sensory experience—proving that air travel isn’t just a utility, it’s a feeling.