The issue of refugees is not new, as conflicts throughout history have consistently led to the displacement of populations. Of the past 3,400 years, humans have been entirely at peace for just 268 of them. Or just 8% of recorded history. For the rest, we have been at war.
While mainstream narratives push the thinking that most refugees are from Africa or the Middle East, there was a time when these conflicts happened across diverse regions worldwide, including Europe.




While researching images of refugees throughout history, the team at Foundry Berlin noticed similarities they had with each other. The images of refugees throughout history have powerful similarities. People fleeing with the few possessions they could carry. Families standing in front of bombed-out homes. Mothers comforting their children. People walking along railways tracks or boarding mass transport to leave their homeland. Children clutching the only toy they had, as a source of hope and comfort. And many, many more. This striking similarity formed the bedrock for the creative expression of our campaign.


Over a span of more than 80 years – from the Second World War to present day, we leveraged this similarity to juxtapose two images, two stories, two eras, with each other. To capture this world of difference but intrinsic similarity. We used two methods – an analogue lenticular print as well as a digital animation to capture the transformation. Each photograph was painstakingly researched and selected to have as much similarity as possible. Even the copy for each photograph was identical except for one alphabet!
Though the geographical locus of conflict may shift, the intrinsic nature of being a refugee remains unchanged. Irrespective of the time and place all refugees deserve to be treated humanely and with respect.

The outdoor campaign was launched in Berlin, Hamburg, Düsseldorf, Dresden, Ludwigshafen, Bremen, Dortmund, Stuttgart, and more. And as of 2023 there are over 110 million displaced people worldwide.
To learn more, visit unhcr.org.