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Alpian: No Two Alike

Client:

Alpian

Company size:

90+ employees

Scope of work:

Brand Strategy / Media & Performance / Growing Unicorns / Production Services

Awards:

German Brand Award Winner

Excellence in Brand Strategy and Creation

award

German Brand Award Special Mention

Excellent Brands: Banking and Financial Services

award

German Brand Award Special Mention

Excellence in Brand Strategy and Creation: Brand Communication - Storytelling and Content Marketing

award
foundry digital agency

Alpian was founded with the vision of demystifying and democratizing private banking. Almost three years ago, Alpian partnered with Foundry to realise their vision of creating a new-age, digital private bank. We drew insights from the many months of collaboration, to craft the bank’s launch campaign.

foundry digital agency

What sets Alpian apart from traditional banks and neobanks is the combination of intuitive technology and close, qualified wealth advisors. This allows them to consider each client’s unique personality and nuances when shaping their portfolios. Guaranteeing that each portfolio is individual. Even if two clients are as similar as twins, each one can pursue wealth in their own way.

foundry digital agency
foundry digital agency

Building on this insight, we created “No Two Alike”. We interviewed different pairs of identical twins from across Switzerland and found that even though they were identical in most ways, when it came to matters of wealth, they were anything but identical.

foundry digital agency
foundry digital agency

“Everyone’s idea of wealth is different. There is no one-size-fits-all solution. From banking to long-term investing, the deeper you go, the more unique our perspectives really are.”

– Roman Balzan, CMO, Alpian

To bring the campaign to life, we worked with award-winning Swiss production house Stories. With Oscar-nominated director Mark Wilkins directing the films and acclaimed photographer Yves Bachmann leading the way, the campaign was in safe, capable hands. To give the films as authentic a flair as possible, no actors or models were cast. In addition, the film was made without a script, because it was meant to depict the twins’ actual opinions and attitudes. Shot as an interview, the films highlight the differences in the twins’ attitudes towards wealth and investment.

foundry digital agency
foundry digital agency

Along with a targeted approach over digital channels, more than 300 media placements across Switzerland were carefully selected to reach the right audience. Including the largest billboard in Switzerland.

foundry digital agency
foundry digital agency
The Alpian and Foundry team – shaping a brand by building a partnership

“Banking will always exist, banks probably won’t. That sounds shocking at first, and – don’t get me wrong – I like good banks. But new solutions are needed and we will see banking in a very different way than we are traditionally used to.”

-Sacha Moser, Founder and CEO, Foundry.

Other projects

Our awards:

Winner

Winner

Winner

Winner

Special Mention

Special Mention

Gold

Gold

Winner

Winner

Excellent Brands Fast Moving Consumer Goods
Best of the best

Best of the best

Best of the best Excellence in Brand Strategy and Creation - Brand Impact of the Year
Gold

Gold

Excellence in Brand Strategy and Creation - Brand innovation & business models
Winner

Winner

Excellence in Brand Strategy and Creation Brand Impact of the Year