From Zero to Skincare Hero

Cetaphil Skinstory »Swimmer«

Skin Stories

At the heart of the launch was Skin Stories – a social-first content platform designed to make Cetaphil feel human, relevant, and culturally current. Instead of relying on product claims alone, Foundry created a storytelling framework that translated sensitive skincare into everyday life. The platform gave Cetaphil a distinctive communications idea that could scale across digital, retail, and brand touchpoints.

Social Media Asset for Cetaphil

Cetaphil Skinstory »Date«

Multichannel rollout

Foundry developed the campaign as a fully integrated launch across channels. Social content, campaign assets, brochures, flyers, and POS materials were designed as one connected system, ensuring Cetaphil showed up with a consistent identity wherever people encountered the brand — online, in pharmacy communication, and at the point of sale.

Pharmacy and retail communication

Because Cetaphil launched through pharmacies and drugstores in Switzerland, retail communication was a critical part of the brand strategy. Foundry translated the campaign into clear, high-quality materials for pharmacy and in-store environments, helping Cetaphil build trust, visibility, and recognition where purchase decisions happen.