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MenuLaunching Perplexity Ai in Germany and beyond
SERVICES
Brand Strategy
Launch Strategy
Creative Development
Multichannel Campaign
Hyperlocal Media Planning
Media Buying
Influencer Partnerships
Athlete Collaborations
OOH Campaign
Digital Campaign
KATEGORIE
Artificial Intelligence
AI Search
Technology
Start-up & Scale-up
LOCATION
Deutschland
Awards:
German Brand Award
Excellence in Brand Strategy & Creation Brand Communication
The ultimate influencers
As the launch campaign was planned during the European Championship with Germany as the host nation, we teamed up with German national team players, Marc-André ter Stegen and Niclas Füllkrug, to introduce engaging, sport-themed questions through their social media, sparking curiosity and driving significanttraffic to the platform during one of the most watched events in Europe. The social media campaign worked so well that Foundry continued it with NBA players De’Aaron Fox and Zach LaVine.
Collab with NBA Player Zach Lavin...
and De'Aaron Fox
Our awards:
Winner
Winner
Special Mention
Gold
Winner
Excellent Brands Fast Moving Consumer Goods
Best of the best
Best of the best Excellence in Brand Strategy and Creation - Brand Impact of the Year
Gold
Excellence in Brand Strategy and Creation - Brand innovation & business models
Winner
Excellence in Brand Strategy and Creation Brand Impact of the Year