Branding and Launching the Brand That Redefined Meat

Four Languages, One Bold Voice

To ensure shelf appeal in a multilingual market, Foundry crafted rhyming headlines that worked in English, French, German, Italian, and Romansh—showing that creativity can travel across borders when it’s rooted in a strong brand idea.

Retail takeover: Publicly verifiable milestones include early distribution in Coop and Migros in Switzerland, the expansion into Edeka in Germany, and later broader international availability across markets including France, Italy and the UK.

Instant Recognition Through Consistency

From bold POS displays to branded food trucks and giveaways, we ensured every touchpoint at every retail store, festival, and sampling event was infused with the same playful confidence – making Planted easy to spot, wherever it showed up.

#TastyRevolution

With the launch of the Tasty Revolution, Foundry started the first large, cross-border brand campaign for Planted in Germany, Austria & Switzerland, and just in time for the market launch of the plant-based meat brand in France & UK.

See the whole launching campaign here