Pÿur: Making PŸUR the Brand of Choice for millions

New name, new face, new voice – FOUNDRY gave a company its identity. After the merger of many regional companies into one of the largest telecommunication companies in Germany, it was time to merge on a communicative level – to become a truly unique brand.

Based on continuous collaboration, together we began by defining the brand values: Performance, Simplicity, and Humanity.

We developed a new identity that would reflect the company’s transformation into a future-focused brand. With a flexible visual system, we made the identity easy to apply across all B2B and B2C applications.

This simple formula expressed in the brand’s name would also have to be expressed in the look and feel throughout all applications:

• Name • Logo • CI Guidelines • Business Cards and Stationery • Collateral Material • Brochures, Publications, Magazines • Website • Digital Content • Brand Videos • Store Design • Apparel • Trade Vehicles • Advertising Campaigns • Strategy • Brand Positioning • Campaign Positioning • Signages

We used a flexible visual system to make it easy to use across various applications throughout all the divisions spanning from B2B to B2C.

We also had the fun task of designing their shops. A total of 82, all over Germany.

Not only did we design the look and feel, including materials and furniture, but also the customer journey and all the digital content featured on every screen inside their stores.