As expected from SENNHEISER’s engineering tradition, the AMBEO Soundbar is currently the most technically loaded 3D soundbar in the market. It’s a top performer that offers the most compelling 3D sound experience in its category.
It’s latest and largest family member the AMBEO Soundbar Max delivers a surround sound experience and produces deep, 30Hz bass without the need for an extra subwoofer. With advanced room calibration, it provides studio-grade sound immersion and produces an unforgettable 3D experience.
The world’s most immersive listening experience can’t simply be described. It needs to be demonstrated. And that’s what led to the idea – testimonials from the true masters of hearing – wild animals. How would animals react to truly immersive sound coming from all different directions? Would they find it as immersive as the real thing? Wild animals rely on hearing to survive. Directional hearing is essential for them to navigate life and death. Millions of years of evolution made them expert listeners. And their testimonials are brutally honest.
At a wildlife sanctuary, we built a sound studio designed specifically for wild animals, capturing them with 360° spatial audio technology. The challenge was to create sounds that match the quality of the AMBEO Soundbars. To devise the experiment, we worked closely with the SENNHEISER team and were advised by animal welfare and animal communication experts. All to ensure that each animal partner received the best audio experience.
As the testimonial of animals cannot be scripted, the risk of a lukewarm reaction was always a possibility. But once the music began, the results were pretty ‘wild’ to say the least.
“A project like this doesn’t happen by accident. It took months of planning and patience. A big thank you to our partners at Foundry and the entire production team. Animals react in ways that we humans often miss. Thanks to their attention to detail, we made sure that the films captured the pure, honest and unique responses of our animal experts. Most importantly, they helped us convey the immersive power of the AMBEO Soundbars in a way that has never been done before.”
Jessika Petrusch, Head of Content & Campaign at Sennheiser adds.
Below you can find an extended view behind the scenes.