Swiss: Fly like a bird

Together with SWISS Airlines, we brought the Swiss Alps to London. At Battersea Park’s Ski & Snowboard Festival, we gave visitors an exhilarating flying experience through flight simulators that used the groundbreaking technology of Birdly®.

The British capital is mostly flat, but by combining virtual reality, 3D audio, robotics and simulation technology, we brought the Alps virtually within reach and presented Switzerland as an attractive travel destination to our fellow Londoners.

Around 16,000 participants enjoyed this full-body experience as they flew like birds – with their arms outstretched – through the majestic Swiss alpine landscape.

There were no predefined routes, as each flight was fully controlled by the person flying, thus making the experience unique to anyone and everyone. And there was a lot to discover: some saw a helicopter, others a hot air balloon, and another even a SWISS Airbus A320.

Our guests enjoyed giveaways such as SWISS chocolates, winter hats, keychains and even SWISS flight vouchers. By taking part in the additional raffle – visitors were able to pass the time while waiting in line – and secure the chance to win a flight to Switzerland, including the transport of skiing and snowboarding equipment.