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MenuSwiss: Around the World by Tram
Client:
Swiss International Air Lines
Company size:
10.000 employees
Scope of work:
Digital / Concept / Experiential / Marketing
FOUNDRY and SWISS Airlines gave the people of Milan a taste of what it’s like to fly with SWISS – by introducing them to the first intercontinental tram.
A commuting experience that took the Milanese on their way to work, home or wherever – as if they were flying above New York City, Tokyo and Johannesburg.
We replaced the windows on one of Milan’s most historical trams with monitors running aerial footage of different cities around the world.
Swiss Flight attendants pampered the passengers with their world-renowned service by offering them treats, vouchers to their dream destinations, snacks, etc.
Our awards:
Winner
Winner
Special Mention
Gold
Winner
Excellent Brands Fast Moving Consumer Goods
Best of the best
Best of the best Excellence in Brand Strategy and Creation - Brand Impact of the Year
Gold
Excellence in Brand Strategy and Creation - Brand innovation & business models
Winner
Excellence in Brand Strategy and Creation Brand Impact of the Year