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Swiss: Around the World by Tram

Client:

Swiss International Air Lines

Company size:

10.000 employees

Scope of work:

Digital / Concept / Experiential / Marketing
foundry digital agency

FOUNDRY and SWISS Airlines gave the people of Milan a taste of what it’s like to fly with SWISS – by introducing them to the first intercontinental tram.

foundry digital agency

A commuting experience that took the Milanese on their way to work, home or wherever – as if they were flying above New York City, Tokyo and Johannesburg.

foundry digital agency

We replaced the windows on one of Milan’s most historical trams with monitors running aerial footage of different cities around the world.

foundry digital agency
foundry digital agency
foundry digital agency

Swiss Flight attendants pampered the passengers with their world-renowned service by offering them treats, vouchers to their dream destinations, snacks, etc.

foundry digital agency
foundry digital agency
foundry digital agency

Other projects

Our awards:

Winner

Winner

Winner

Winner

Special Mention

Special Mention

Gold

Gold

Winner

Winner

Excellent Brands Fast Moving Consumer Goods
Best of the best

Best of the best

Best of the best Excellence in Brand Strategy and Creation - Brand Impact of the Year
Gold

Gold

Excellence in Brand Strategy and Creation - Brand innovation & business models
Winner

Winner

Excellence in Brand Strategy and Creation Brand Impact of the Year