Swiss International Airlines: A snowball fight that brought Switzerland to London

The challenge

How do you promote an airline and their special winter sports offers in London – a city that is known for the rainiest winters?

Our solution

We came up with a unique solution for SWISS International Air Lines. As part of our “Made of Switzerland” winter campaign in the United Kingdom, we created a winter wonderland experience in the heart of London.

According to the motto: “Winter Wonderland is just a throw away“, we transformed the Old Spitalfields Market and a booth at the Ski & Snowboard Festival into a winter playground. The heart of the experience was an interactive display that transported people visually to the Swiss Alps and allowed them to participate in a virtual snowball fight.

The Setup

For 3 days the 64 square meter setup was staged in real snow and pine trees surrounding a 2×3 m digital screen with interactive technology such as a unity 3D real-time engine and tracking device.

The Result:

With a little creativity and innovation, it’s possible to create a truly one-of-a-kind experience. Our use of innovative technology and expertise in customized solutions led to a tremendous response, with our winter wonderland being the most fun location in London. News about the “extraordinary and extremely entertaining event” spread quickly .

We introduced thousands of people to our message in the most efficient and enjoyable way possible. In doing so, we increased customer engagement and brand awareness for SWISS International Air Lines.