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Swiss International Airlines: A snowball fight that brought Switzerland to London

Client:

Swiss International Air Lines

Company size:

10.000 employees

Scope of work:

Experiences / Innovative Events / Online Experience / Exhibitions / Promotions / Activations
foundry digital agency

The challenge

How do you promote an airline and their special winter sports offers in London – a city that is known for the rainiest winters?

 

foundry digital agency
foundry digital agency

Our solution

We came up with a unique solution for SWISS International Air Lines. As part of our “Made of Switzerland” winter campaign in the United Kingdom, we created a winter wonderland experience in the heart of London.

According to the motto: “Winter Wonderland is just a throw away“, we transformed the Old Spitalfields Market and a booth at the Ski & Snowboard Festival into a winter playground. The heart of the experience was an interactive display that transported people visually to the Swiss Alps and allowed them to participate in a virtual snowball fight.

foundry digital agency

The Setup

For 3 days the 64 square meter setup was staged in real snow and pine trees surrounding a 2×3 m digital screen with interactive technology such as a unity 3D real-time engine and tracking device.

foundry digital agency
foundry digital agency

The Result:

With a little creativity and innovation, it’s possible to create a truly one-of-a-kind experience. Our use of innovative technology and expertise in customized solutions led to a tremendous response, with our winter wonderland being the most fun location in London. News about the “extraordinary and extremely entertaining event” spread quickly .

We introduced thousands of people to our message in the most efficient and enjoyable way possible. In doing so, we increased customer engagement and brand awareness for SWISS International Air Lines.

foundry digital agency
foundry digital agency

The event in numbers:

  • Over 6000 snowballs
  • Over 3300 handed out SWISS chocolates
  • Over 2500 flyers distributed
  • Over 1500 participants
  • Over 900 SWISS beanies distributed
  • Over 200 SWISS sunglasses given away
  • Around 180 SWISS 50 GBP vouchers distributed
  • 23 hours of entertainment for Londoners
  • 8 weeks from the first briefing to the live event
  • 12 cubic meters of real snow
  • 1 award for the best booth at the festival
foundry digital agency

Other projects

Our awards:

Winner

Winner

Winner

Winner

Special Mention

Special Mention

Gold

Gold

Winner

Winner

Excellent Brands Fast Moving Consumer Goods
Best of the best

Best of the best

Best of the best Excellence in Brand Strategy and Creation - Brand Impact of the Year
Gold

Gold

Excellence in Brand Strategy and Creation - Brand innovation & business models
Winner

Winner

Excellence in Brand Strategy and Creation Brand Impact of the Year